“So, to convince people to come to a show at this point, they have to feel like it’s worth it. “The reality is that our competition is Netflix, it’s staying at home and bingeing a show or watching a concert on TV. “Coming out of the pandemic, there’s an interest, from promoters to artists, to make the experience as incredible as possible,” he added. Vaissié told us that concert attendees, who’ve heard their systems at shows for bands like Alt-J, told them that with L-ISA they feel closer to the band and like they’re at an intimate show, even when they’re in a large arena. The most important aspect is the ability to spatialize a sound that gives fans a better connection to the artists.” If it were only the surround sound, it would get boring really fast. “For the audience, once you get past the immediate experience of being enveloped by the sound, it’s just a side effect,” said Vaissié. The sound company is not only concerned with giving artists the tools to create a sound experience that reflects how they imagine their music being heard but also giving fans a higher quality live music experience. This is the way they want their music to be heard.” “Giving them this canvas to create with resonates with them, which is why we are seeing more interest from artists. “Artists hear music in a three-dimensional way,” he told NME. Laurent Vaissié, CEO of L-Acoustics, agreed that the future of sound and live performance will require immersive technology. Having been to many immersive shows, it’s hard to go back.” “Eventually, if your ticket doesn’t include immersive sound, you may choose to spend your hard-earned money somewhere else. “There are early adopters like Bon Iver, but we’ll continue to see more touring artists pushing the envelope and the experience for their audience,” Sugden said. Following two years of tour cancellations and low-quality concert livestreams due to the ongoing pandemic, the company believes sound prioritisation will become the norm for artists. “But when you buy a ticket for and you’re sitting in the balcony on the right, it might be a beautiful sound system, but it’s not a beautiful sound experience.”Īs of today, L-Acoustics’ immersive sound systems can also be heard at Coachella, Lollapalooza, the Hollywood Bowl, and on tours for Radiohead, Adele, Lorde, Foo Fighters, and Depeche Mode. “Live shows are great, they’re exciting, they’re fun…when you’re sitting in the sweet spot for sound,” he told us.

Bon iver background soundwave